Commercial advisory for technology companies
Modernise how you sell.
Improve how you win.
Good technology doesn't always make selling easy.
Deals move slowly, opportunities get stuck, sales and pre-sales work in different ways, and too much effort is spent getting business over the line.
Rise Strategy helps technology companies improve their sales processes and ways of working, making it easier for teams to work together, progress opportunities and generate more revenue.
Not sure where your sales process is holding you back?
Let's take a look. A discovery conversation to talk through how you're currently selling, where things are getting stuck and where there may be opportunities to improve.
Book a discovery conversationWhere things start to break down
Usually a way of working,
not a lack of effort.
Technology companies rarely struggle because they lack good people or good technology. More often, the way teams work together has become harder than it needs to be.
- The proposition makes sense internally, but customers don't quite get it.
- Sales and pre-sales aren't always working from the same approach.
- Good opportunities lose momentum between teams.
- People get pulled into deals that should never have reached them.
- Everyone has developed their own way of managing an opportunity.
- Processes that worked when the business was smaller no longer work at scale.
- Sales processes haven't kept pace with AI and new ways of working.
Where we help
Six areas where we help
technology companies.
These are the six areas where Rise Strategy works with technology companies — not a sequence or a programme, just the places where improving how you sell makes the biggest difference.
Commercial Operating Model
Design the processes, roles and ways of working that make the commercial function work better.
Sales Process Alignment
Align sales, account, solution and pre-sales teams around one consistent process, from qualification through to close.
Go-to-Market Strategy
Take a new product, service or proposition to market with a clear customer story, the right target accounts and a route to revenue.
Solution & Proposition Development
Translate customer needs into propositions, solution approaches and value cases that sales and pre-sales can actually sell.
Opportunity Management
Qualify, shape and progress the opportunities that matter most, from the first conversation through to close.
AI, Sales Automation & Transformation
Apply AI and automation to reduce manual effort and make the way teams sell more effective.
Who we work with
Technology businesses where growth now depends on how well the commercial function works.
For founders: Commercial Discovery & Review- Software and SaaS businesses
- Technology start-ups and scale-ups
- Sales and commercial leaders
- Heads of pre-sales and solution teams
- Founders taking a new proposition to market
- Teams growing faster than their processes
What changes
The same team, selling more effectively.
A proposition customers understand
Value in the customer's language, not the product's.
One process, one team
Sales, account and pre-sales working the same way, at the right time.
Better qualified pipeline
Effort concentrated on the deals that can actually be won.
Deals that keep moving
Fewer stalls between discovery, solution and close.
Execution that scales
Ways of working that hold as headcount and regions grow.
More selling time
AI and automation applied where the manual effort really is.
About
25+
Years across enterprise technology, solution architecture, pre-sales and sales.
An independent voice
that has done the work.
Rise Strategy is led by Justin Taylor, who has spent his career on both sides of the technology sale — shaping solutions, leading pre-sales and sales teams, and carrying responsibility for the number.
That means advice grounded in what actually happens in a deal room, not a template. Small enough to be hands-on, senior enough to be useful from the first conversation.
Start a conversation
Tell us where it feels harder than it should be.
Whether you are sharpening a proposition, launching into a new market, aligning sales and pre-sales or looking at where AI could take the manual work away — a short conversation is usually enough to see what is worth doing.
We work with technology companies across the UK and internationally.