Commercial Leadership
Fractional & interim Commercial Leadership.
Grow the commercial engine.
Senior commercial leadership for technology businesses that need to improve how they sell, scale and grow — without making a permanent executive appointment.
From commercial strategy and go-to-market to sales performance, proposition development and opportunity management.
The roles
Depending on what the business needs, I can step in as:
- Fractional Commercial Director
- Interim Commercial Director
- Fractional CRO
- Interim Sales Director
What I take ownership of
The work is hands-on. I sit with the leadership team, take ownership of the commercial agenda and help the people doing the work do it better.
- Commercial strategy
- Go-to-market
- Sales and pipeline performance
- Proposition and positioning
- Sales and pre-sales alignment
- Opportunity management
When it makes sense
Usually when informal sales processes are no longer enough, revenue is growing faster than the commercial operation, or a new proposition needs a clear route to market.
Sometimes it is simply a leadership gap that needs filling properly while a permanent hire is found.
Commercial Leadership capabilities
Commercial Operating Model
The processes, roles and ways of working behind the commercial function.
Sales Process Alignment
Sales, account, solution and pre-sales working one consistent process.
Go-to-Market Strategy
A clear customer story, the right accounts and a route to revenue.
Solution & Proposition Development
Propositions and value cases sales and pre-sales can actually sell.
Opportunity Management
Qualify, shape and progress the opportunities that matter most.