Fractional Commercial Leadership
Fractional Commercial Director for technology businesses.
Plenty of technology businesses need senior commercial leadership, but not five days a week.
A fractional commercial director gives you that experience on a regular, part-time basis — someone who owns the commercial agenda, works with the leadership team and makes sure it actually moves.
What a fractional commercial director does
The role covers the same ground as a full-time commercial director or fractional CRO, focused on the priorities that matter most right now.
- Set the commercial strategy and priorities
- Shape go-to-market and proposition
- Improve sales and pipeline performance
- Align sales, account and pre-sales teams
- Lead and coach the commercial team
- Report clearly to the board and founders
Fractional CRO or fractional sales director?
The titles overlap. What matters is the scope: whether you need someone to own revenue across the whole commercial function, or to lead the sales team specifically.
We agree that at the start, and it can change as the business does.
Typical commitment
Most fractional engagements sit between two and eight days a month. Scope and engagement are agreed around your priorities, not a fixed package.
- Foundation — typically 2 days per month
- Growth — typically 4 days per month
- Embedded — typically 8 days per month
Where the work usually focuses
Commercial Operating Model
The processes, roles and ways of working behind the commercial function.
Sales Process Alignment
Sales, account, solution and pre-sales working one consistent process.
Go-to-Market Strategy
A clear customer story, the right accounts and a route to revenue.
Solution & Proposition Development
Propositions and value cases sales and pre-sales can actually sell.
Opportunity Management
Qualify, shape and progress the opportunities that matter most.