Founder Story
Meet Justin Taylor
Connecting technology expertise with commercial success
With 25+ years' experience, Justin has built, sold and commercialised technology across start-ups, growth businesses and large enterprises.
At Saatchi & Saatchi, he led digital campaigns and product launches. He later led sales at Sage Timesheets, helping grow the product from an early-stage offering into an established enterprise solution, and at Capita, he helped develop and apply AI technology to real business challenges.
That experience gives Justin a clear understanding of what it takes to turn technology into something customers understand, want and ultimately pay for.

Founder Story
Bridging technology
and commercial success.
Rise Strategy was founded to help organisations and technology companies bridge the gap between technology capability and business value.
Throughout his career, Justin has helped organisations make confident technology decisions, supported technology companies in positioning their solutions, and helped teams create stronger customer outcomes.
The focus is simple:
- Understand the challenge.
- Define the value.
- Create the solution.
- Help make it successful.
Career highlights
A career built on helping organisations turn technology into value.
- Define compelling value propositions
- Position complex technology for the right markets
- Shape enterprise technology strategies
- Win strategic customer opportunities
- Turn innovation into commercial success
- Build high-performing solution and pre-sales capabilities
Experience across
Experience built on helping organisations turn technology into value.
- Technology strategy
- Solution leadership
- Enterprise customer engagement
- Value proposition development
- Pre-sales leadership
- Commercial technology strategy
- AI, ERP and cloud opportunities
Why work with Justin
Technology expertise
with commercial understanding.
Many technology specialists understand products.
Many commercial specialists understand customers.
Justin brings both perspectives together.
With experience across enterprise technology, solution architecture, pre-sales and commercial leadership, Rise Strategy helps clients make better decisions, communicate value clearly and create successful outcomes.
"Justin understands technology, but more importantly he understands how technology creates value, gets bought and succeeds in the market."
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